As a Designer, I felt it was necessary to take a role within a print and production house so I could learn and gain from hands on experience with sending files to print. While in this role I learned a lot about the printing process for large format commercial printing. I was also able to work on several high street and high fashion brands for various retail campaigns.
This work was for three Urban Decay product campaigns for the release of new make up palettes. I was briefed by the client to create these windows and coordinated sending the files to print and making sure it hit the tight deadlines.
Marketing & Social Media
Macmillan Education: Social Media Marketing Campaign English Humour
These graphics were a part of a large web & social media campaign run but Macmillan Education's Marketing department for September 2015.
My responsibility was to create the visuals for the entire 'English Humour' campaign including the adding to the original Alice in Wonderland illustrations. This involved the creation of the Humpty Dumpty illustration which I illustrated and developed in house with the typography and rest of the overall designs for the campaign.
Book Illustration & Design
Bunny - Story, Art & Design
The story of Bunny developed after after creating a character for some wedding invites. The book ultimately became the final gift. This project was challenging because it was my first foray into writing and illustration for children's books. I enjoyed this project a lot because it meant I was able to put some real heart into my work.
Gef - Rebrand, Art & Design
When I first read this original article at uni in the Fortean Times I was struck by how imaginative and quirky the character of Gef was in this story. These were two of the important aspects I wanted to include in my editorial project. With this project I chose to be playful and colourful in order to add a hint of fun and imagination. I chose to design it using collage illustrations because I felt that the article was an unusual collection of hilarious and amusing accounts of 'gef the talking mongoose.'
The brief specified not to include any of the film imagery and to stick to an ideas inspired from the book. With this in mind I started focusing on the events in the book that were unique. In the book, one of the characters, Cheswick, stands up to the Nurse Ratched. This moment is especially poignent because it focuses on the break in power that the mental hospital has over it's patients. During this outbreak, Ratched responds very extremely by sending Cheswick to electro-therapy. The following day the rest of the patients go swimming in the hospital pool, except for Cheswick who is recovering from this electrotherapy. At one point during in which the other patients are enjoying their swim, Cheswick jumps into the pool and gets his finger stuck in the grate at the bottom and subsequently drowns.
Following this event there is much exploration by the other patients as to whether Cheswicks actions were deliberate or an accident, and if they were deliberate that it was his 'last act of freedom' under the tyranny of Nurse Ratched's reign.
I found the imagery of this extremely powerful. Water is also represented in many alternative therapies as a powerful, emotional aspect of our personality and the connotations of Cheswick drowning in his emotions can be drawn from this observation.
With the design for this project, I knew that if I was to use the water imagery that I had to warp the type to fit and I was extremely fascinated by this idea.
Public Art & Installation
Macmillan Education campus: A Runaway Horse
At the heart of Macmillan Education's King's Cross Campus is a Grade II listed building still called the 'Stables' which was one home to the Horses who worked tirelessly on the canals and at the station in the days of the steam engine locomotives. In present day this building is used as a huge conference hall and it is decorated with a horse sculpture to memorialise the history of this building.
We were given the brief to decorate the plain white horse sculpture with a certain and very specific set of guidelines: the theme of invisibility, within a budget and the use of UV light.
As a team of four: Alex Connock, Jen Burns, Annabel Brandon & I set out to come up with something exciting and adventurous to display in the Stables.
We felt the entire quote represented the company as a whole and the half quote with the UV reveal would be interesting to entice viewers. The UV reveal was on an intermittent timer but a majority of this relied on the darkness of the space which was relatively dark for most of the year which gave the UV an overall more spectacular effect.
Packaging & Branding
D&AD Packaging Brief (2012) Entry Brand creation and Art & Design
This project was my entry to D&AD's Packaging Brief (2012) set by Design Bridge. In this brief it was required to come up with a new Scottish Whisky brand along with relevant packaging.
My idea centres around a woman called Black Agnes who protected her castle home from the English Army single-handedly.
The spirit of Black Agnes impressed and inspired me to create a strong, female whisky brand with aspects that everyone could relate to. My idea was rooted in the the idea of 'calm surrounded by chaos'
While working at Macmillan Education I was responsible for the internal re-design of the theCaribbeanCSEC® Revision Guides eBooks (Biology, Chemistry, English A, Human and Social Biology, Integrated Science, Mathematics, Physics & Social Studies). The design for these went through several development processes until they were approved and are now available for purchase in the Macmillan Education eBook store.